Modeling Agencies in Korea for Foreigners: A Complete Guide

South Korea is becoming an increasingly popular destination for models, attracting hundreds of foreign women who want to start a career in the fashion industry. Seoul is an excellent place for both beginners and experienced models, as the city is filled with numerous magazines, catalogs, shows, and advertising campaigns. The pay in Korea can be comparable to that in Japan, and in some cases, even higher.

Why is South Korea Popular Among Models?

South Korea is not only known for its advanced technology and rich culture but also as one of Asia’s top fashion capitals. Seoul is a major market for both aspiring and professional models, hosting prestigious events like Fashion Week and regularly launching new magazines and advertising campaigns. For models, Korea offers not only good earnings but also valuable experience to build a strong portfolio.

Additionally, Korean fashion is diverse and dynamic, allowing models to find their niche within the industry. Beauty standards in Korea differ slightly from Western ones, which creates additional opportunities for European-looking models.

How Do Modeling Agencies in Korea Work?

Korean modeling agencies are divided into two segments:

• A-market (contract-based work)
• B-market (freelance work)
• A-Market (Contract-Based Work)

The A-market primarily consists of young women from different countries who sign contracts with agencies. Contracted models must regularly attend castings and work according to a predefined schedule.

Before signing a contract, models should carefully review all terms, including the types of shoots they will participate in and visa conditions. The work visa provided by agencies typically specifies where the model is allowed to work and whether she can participate in commercial projects.

Payment Structure:

• Models working under contracts typically receive 40–60% of the total earnings from a project.
• Agencies take a significant portion of the earnings because they cover expenses such as flights, accommodation, and job placements with verified clients.
• Working in the A-market is considered more prestigious, but freelancers in the B-market often have the potential to earn more since they are not bound by agency restrictions.

However, contracted models face strict obligations:

• They cannot skip work or deviate from agency requirements regarding their appearance.
• They must maintain a specific look as per the contract’s demands.
• B-Market (Freelance Work)

The B-market includes both experienced and beginner models. Many women in this sector hold long-term visas and treat modeling as a secondary income source.

In recent years, many beginners have entered the industry, learning modeling skills through online courses and free materials. Some models transition from A-market to B-market, especially if they secure permanent work in Korea or get married to a local resident.

Even students can join Korean modeling agencies under the B-market segment. Despite visa restrictions, employers sometimes make exceptions and obtain special work permits for students to participate in advertising campaigns and commercial shoots.

Top Modeling Agencies in Korea for Foreigners

Several agencies in South Korea specialize in foreign models, offering both contract and freelance opportunities, as well as assistance with visas and casting arrangements. Some of the most reputable agencies include:

• YG KPLUS
• Esteem Models
• K-Models

How Much Do Models Earn in Korea?

Earnings depend on the type of contract:

A-Market (Contract-Based Models):

• Stable work opportunities
• Pay ranges from $100 to $500 per shoot
• Higher earnings for major advertising campaigns

B-Market (Freelance Models):

• Potential for higher earnings
• Models can choose more profitable projects
• Less stable income

Many agencies also cover travel expenses and provide accommodation for their models, which can increase the overall value of the contract.
By choosing the right agency and understanding market conditions, foreign models can successfully build a career in South Korea while maximizing their earnings and experience.

Visa Requirements and Legal Employment

To work as a model in Korea, you must obtain a work visa. The E-6 visa is specifically designed for the entertainment and modeling industry. It is important to note that you cannot work on a tourist or student visa.

However, many foreign models initially arrive in Korea on a tourist visa. If they impress an agency, the agency may help them obtain a work contract and apply for a proper visa.

Tips for Working with Korean Modeling Agencies (by Prestige Model Agency)

Don’t rush into signing a contract – Carefully review all terms before signing with a modeling agency. Make sure you understand the types of projects you will be working on and your obligations.

Be prepared for competition – The Korean modeling industry is highly competitive. Castings often have many models auditioning, so it’s crucial to have a high-quality portfolio.

Don’t overlook visa requirements – Make sure you have the correct work visa to avoid legal issues while working in Korea.